
“What companies fear is standing out from the crowd.”
Client:
Pentagram
Year:
2023
Services:
Graphic Design, Typography
Art/Creative Director:
Jenny Hung
Commissioned by Pentagram for the University of Pennsylvania's Wharton magazine, this project involved creating a typographic illustration that delves into the essence of corporate “greenhushing.”
I utilised bold typography interlaced with a camouflage pattern of office worker silhouettes to depict companies' fear of standing out by sharing their environmental efforts.
The design symbolises the tension between public transparency and the apprehension of potential backlash.






