Magazine cover of Wharton featuring vibrant illustrations and text promoting the Wharton Follies with the headline "Song, Dance, Comedy".

“What companies fear is standing out from the crowd.”

Client:

Pentagram

Year:

2023

Services:

Graphic Design, Typography

Art/Creative Director:

Jenny Hung

A half-page typographic illustration for the University of Pennsylvania's Wharton magazine, commissioned via Pentagram · a pull-quote from an article on "greenhushing," the growing corporate reluctance to share climate work publicly for fear of backlash.

The brief was a single line lifted from the piece · "What companies fear is standing out from the crowd." The design needed to hold the quote as its own composition, sitting alongside the article rather than illustrating it.

Bold typography interlocks with a camouflage pattern of office worker silhouettes · the crowd the quote refers to, doing the visual work of the piece rather than sitting behind it as backdrop.

Magazine cover illustration with bold text "What Companies Fear is Standing Out from the Crowd" over a backdrop of orange and gray silhouettes.
Magazine cover illustration with bold text "What Companies Fear is Standing Out from the Crowd" over a backdrop of orange and gray silhouettes.
Magazine cover illustration with bold text "What Companies Fear is Standing Out from the Crowd" over a backdrop of orange and gray silhouettes.
Magazine cover of Wharton featuring vibrant illustrations and text promoting the Wharton Follies with the headline "Song, Dance, Comedy".

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Something Together!

Got a project in mind or just want to say hi? I'd love to hear from you. Drop me a line, and let's turn those creative ideas into reality.