Typographic design for magazines and books.

I’m a London-based freelance typographic designer, with 15 years in print and publishing.

I’ve worked with Fortune, Playboy, and Courier, and designed book covers for Faber & Faber and Penguin Random House. I’ve also collaborated with studios including Pentagram and Tendril.

Every project starts with type • what it says before anyone reads a word.

Alongside client work, I run Another Poster, a weekly series exploring type as form, material, and structure, followed by 93K on Instagram.

I’ve also worked on typographic projects for exhibitions, events, and campaigns, including collaborations with Bompas & Parr and Petal.

Commissioning typographic work for a magazine or book? hello@garypercival.com

Selected Clients

Pentagram / Zara / BNY Mellon / Fortune Magazine / Penguin Random House / Mailchimp Courier / DDB Worldwide / Tendril Studio/ Kvell Collective / Petal Card / Faber and Faber / Playboy Magazine / Valspar Paint / Adobe / House of Holland Clothing / 3.1 Phillip Lim / Bompas & Parr

Featured

KIBLIND Magazine / Étape / Grafik Media / Ballpitmag / Ello / Siege Magazine / Typosters / Certain Magazine / Terracotta Prints / Poster Reposter / Inspirationseed

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💡 Get personal reflections on design, creativity, and lessons learned—straight to your inbox.

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Let's Create
Something Together!

Got a project in mind or just want to say hi? I'd love to hear from you. Drop me a line, and let's turn those creative ideas into reality.

Let's Create
Something Together!

Got a project in mind or just want to say hi? I'd love to hear from you. Drop me a line, and let's turn those creative ideas into reality.