Poster for Petal Card warning about impulse purchases, featuring bold black text with colorful shopping tags on a yellow background.

Be careful out there: "Impulse purchases. Now available everywhere." 

Client:

Petal Card

Year:

2019

Services:

Graphic Design, Typography

Art/Creative Director:

Vika Karpitsky

A poster for Petal Card's "Be Careful Out There" series · a set of anti-consumerist warnings from a responsible credit card start-up, each commissioned from a different artist to sit together as one cohesive campaign.

The brief called for consumerist imagery and language turned against itself · one-click purchases, swipe payments, and the speed of modern spending framed as a warning rather than a convenience. Every piece needed to include "Be careful out there" as its intro line.

The headline runs large and flat across the poster, shopping tags scattered through the composition like receipts · the language of a sale, repurposed as a caution.

Poster for Petal Card warning about impulse purchases, featuring bold black text with colorful shopping tags on a black background.
Petal Card poster in a subway station warning about impulse purchases, featuring bold text and colorful shopping tags.
Petal Card poster in a subway station warning about impulse purchases, featuring bold text and colorful shopping tags.
Three Petal Card posters in a subway station warning about online shopping dangers with bold typography and playful illustrations.

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Something Together!

Got a project in mind or just want to say hi? I'd love to hear from you. Drop me a line, and let's turn those creative ideas into reality.