A poster for Petal Card's "Be Careful Out There" series · a set of anti-consumerist warnings from a responsible credit card start-up, each commissioned from a different artist to sit together as one cohesive campaign.
The brief called for consumerist imagery and language turned against itself · one-click purchases, swipe payments, and the speed of modern spending framed as a warning rather than a convenience. Every piece needed to include "Be careful out there" as its intro line.
The headline runs large and flat across the poster, shopping tags scattered through the composition like receipts · the language of a sale, repurposed as a caution.