A commissioned opener treatment for Fortune Magazine's annual Change the World list · the magazine's flagship feature on companies tackling major social and environmental problems through business.

The brief came in response to Another Poster, my weekly typographic research practice. The art director had been following the series and identified a specific poster as the visual reference for how the feature title should read. The final treatment developed that approach into a full opening spread · three lines of dimensional lettering set on a single flat green ground, letterforms tumbling and layering across the page.

The constraint was legibility. "Change the World" needed to read clearly while the type also carried the visual energy of the feature. Flat colour with high-contrast black-and-white type balanced both.